Following a multi-corporation pitch, the DDB Mudra Group has won the digital advertising mandate of Spotify India. The logo can be managed with the aid of the institution’s digital answers arm- 22feet Tribal Worldwide and led by Gaurav Magotra, Business Head- West, 22feet Tribal Worldwide.
Spotify has 207 million customers globally, of which ninety-six million are subscribers. For its India launch, Spotify had over forty million songs and three billion playlists, with over a hundred of these curated for its local customers.
As a part of the virtual mandate, 22feet Tribal could be answerable for digital strategy and making plans, social media control, virtual manufacturing, and content material creation for the brand.
Commenting on the win, Magotra said, “We are immensely excited to be running with Spotify on their India release. It’s an iconic emblem that has genuinely redefined the song category and keeps to do so via ever-innovative methods. Our goal will be to help fanatics discover extra tune, and in flip help, our emblem constructs an organic cycle of engagement and app adoption.”