It is no secret that digital marketing has become a crucial part of any successful business. With the ever-increasing number of people going online, it is important to develop an effective digital marketing campaign in order to attract potential customers and drive revenue. In this blog post, we will discuss three digital marketing strategies; organic SEO, PPC and local marketing. These digital marketing approaches can be used to build a strong online presence for a website, grow website traffic and ultimately boost company revenue.
Organic SEO Provides High Impact Results
Organic SEO is the most powerful digital marketing strategy. This digital marketing approach has a long-term effect on building new traffic and increasing your website’s organic rankings in search engines, such as Google or Bing. Organic SEO is also the most cost-effective strategy for driving online leads because it can be done at little to no expense.
It is important that organic SEO is completed by experts who know the best SEO strategies and who understand how to rank a website on search engines. This entails high level testing, data analysis and constant optimization. If you are looking for a digital marketing strategy with long-term benefits, then organic SEO is the best option to pursue.
PPC As A Secondary Marketing Focus
PPC marketing is another digital marketing strategy that can be used for generating new traffic at a low cost, but it has an immediate effect. PPC advertising works by bidding against other companies in order to show up higher than competitors in SERPS (Search Engine Results Pages). This approach does not have long-term effects because once you stop paying for your ads, they will no longer appear above organic listings. Local Marketing is yet one more digital marketing strategy worth considering when building out an online presence as well as growing website traffic or boosting revenue.
The major problem with PC marketing is that the minute a business stops paying for advertising, all traffic stops. With organic marketing, companies build long-term marketing assets that benefits them for years to come.
PPC Equals Short Term Gains
PPC works well for short term ranking. Companies marketing a specific event on a specific date or boosting a sale for a particular season may use PPC marketing because it does not make sense to use long term marketing tactics for promote a product or event with a short shelf-life.
For many companies, a successful marketing plan will include organic SEO to market and gain web traction for a major product set or services and PPC marketing for far more short terms things like sales, timely services or for holiday seasons. The combination of organic SEO and PPC can be a powerful marketing force.
Local marketing For National Ranking
Every business needs to invest in local marketing. This includes companies that are marketing nationally. Establishing a business at a specific location and with a home base is a trust signal for search engines. Smart companies invest heavily on local marketing strategies which will boost their nation SEO campaigns.
The best way to start a local marketing campaign it to create and optimize a Google My Business profile to drive web traffic and establish a business NAP (name, address and phone number). With this address established with Google, business can then build addition citations using sites like Yext and Moz Local. A citation consists of a company name, logo, description and the correct contact information. The more citations a business creates, the greater the level of trust that is created with search engines.
Building Additional Citations
There are many popular sites for building citations, these include:
- Quora (question and answer site)
- Facebook business pages
- Local.com (popular directory of local businesses)
- Yelp (reviews on local restaurants, hotels and more)
Along with building trust in search engines and with consumers, these sites are important because when people search for specific services or products they may see a citation before the organic results. The result is an increase in visits which then translates into increased revenue if proper conversion rates can be maintained.
Local marketing is often overlooked by many SEO agencies who focus more on link building and page optimization. Citation building, establishing a local presence and connecting a company with a local community will have a large impact on building consumer trust.
In conclusion, digital marketing is an important part of any company’s online presence and should be experimented with to see what type of tactics work best for your specific business needs. The benefits are organic SEO, PPC and local advertising all lead to more web traffic that can translate into increased sales conversions or brand awareness in the long run.
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