Using keywords in your video description is important as it will be the first impression people get when they watch your video. Using the keyword in the title will also help people find your video when searching for related videos. You’ve spent hours creating a video to promote your new product or service, and now it’s time to optimize it for search engines. But where do you start? Have you ever wanted to rank higher on YouTube but couldn’t figure out how to get started? Whether you’re an entrepreneur, a marketer, or an online marketer doesn’t matter. You may need to consider keyword research if you struggle to rank on page one. This is a necessary step in SEO for YouTube videos. But it’s also one of the most daunting aspects for many people. So, we will break down what it is and why it’s important then give you three key strategies you can use to get started. Many people still think that keyword research is a dead-end strategy. But, if you have an eye on the future and are looking for the next big thing, then keyword research is one of the most effective ways to discover the next big thing.
What is Keyword Research?
Keyword research is a technique for finding keywords or phrases to bring traffic to your videos. It’s important to understand that keyword research isn’t about building a list of keywords you use to rank higher on YouTube. It’s about finding keywords that will be effective for your videos, and it’s about finding keywords that are relevant to your brand. You can also use keyword research to find keywords already ranking on YouTube and YouTube’s search results page.
Use Trending Keywords
You may know that YouTube’s algorithm rewards “diversity” of keywords, meaning the search engine rewards videos that rank for different keywords than their own. However, you may not know that the YouTube algorithm also rewards “moments”—specific currently popular keywords. If you search “trending” on YouTube, you’ll see the top videos based on this algorithm. These videos often receive the most views, comments, likes, and shares. To rank for a trending keyword, you must produce a video that gets those views, comments, preferences, and shares. Think about it like this: If you want to rank for the keyword “trending,” you need to produce a video that has enough views, comments, likes, and shares to gain the search engine’s attention. That’s why you should focus on creating content already performing well and then optimizing it for keywords that will help boost its performance.
Explanation of YouTube’s Search Suggest Feature
YouTube’s search suggests the feature is one of the most powerful tools available to help improve your video SEO. It allows users to type keywords in the search box, and YouTube will suggest videos with those terms in the title and description.
Here’s how it works.
When someone types a keyword into the search box, YouTube will show all relevant videos in the search results. These videos include videos that match the keyword, videos that are similar to the keyword, and videos that contain a related keyword. Let’s say you’re trying to rank a video on page one for the keyword “product review.” When someone types “product review” into the search box, YouTube will show all relevant videos in the search results. You can see that these videos include videos about product reviews, videos about products, videos about reviews, and even videos about other products. This is a huge advantage because you can leverage YouTube search suggestions to rank high in the search results for keywords close to your video. If you’re ranking for a keyword similar to your video, you’ll want to use the YouTube search suggestions to find the most popular keywords close to your video. If you rank a video on page one for the keyword “review,” you can use the YouTube search suggestions to find the most popular keywords. This will give you a starting point for your SEO strategy. You can then create a blog post or infographic that discusses a related topic.
How to Use it for Keyword Research
Keyword research is one of the most important elements of SEO and one of the easiest to miss. If you don’t have any keywords in mind, you can’t rank. You can’t rank at all. Ranking on Google is only possible if someone searches for a specific keyword.
How do you know what keywords to target?
You can ask your audience, but you must ask the right one. A general audience will not provide much insight, so you must reach out to your target audience. You can also do your keyword research. This is how you determine which keywords generate traffic, which are more effective than others, and which are the most searched for.
We’ll cover the best and most effective keyword research strategies.
Keywords are the foundation of any SEO strategy. There are four main types of keywords to consider, each with pros and cons.
The four types are:
- Long-tail keywords
- Broad-tail keywords
- Related keywords
- Relevant keywords
These are the four key types of keywords you should be targeting for YouTube SEO.
Frequently Asked Questions Keyword Research
Q: What can I do to boost the ranking of my keyword phrase?
A: One way to boost the ranking of a keyword phrase is to use the “YouTube Suggestions” tool. This tool allows you to enter a keyword phrase and then type in another word containing the first keyword. This tool will then provide a list of suggestions that you can select from. This will help boost the rank of the keyword phrase that you entered.
Q: What are the benefits of adding multiple keywords to my YouTube video?
A: Adding multiple keywords to your video gives you more options for what the viewer sees on the search results page. For example, if you add keywords for “fitness” and “healthy living,” the viewer will see results containing both words.
Top Myths About Keyword Research
- Keywords should be short.
- Keywords should be made of a single word.
- Keywords should be used on the first page of your videos.
Conclusion
Keywords are the foundation of a successful video SEO campaign. By understanding how to select keywords effectively and how to write compelling content, you can get high rankings on YouTube. You need to know how to research keywords. You can use different strategies to discover keywords relevant to your niche and competitive.