Study: Quality Backlinks & Comprehensive Content Are Still Biggest Factors In Google Rankings

A look at more than one million search outcomes becomes carried out to find commonplace rating elements in the various top content material. In this deep dive, Backlinko exposed a handful of ranking commonalities that have been ordinary across Google’s top content.

One of the largest correlations with top-acting content material becomes, of course, hyperlinks. Not just the number of links, but the range of referring domains and the authority behind those domain names. Both the range and the excellent of the hyperlinks showed a partial fine correlation with Google’s general position.


As a substitute thrilling element of this examination centered on content and the pages that ranked well in Google, backline factored in each the subject authority and the duration of content on rankings. A partial effective correlation among high scores and both the envisioned authority and duration of the content.

Basically, top-rating content had a high envisioned authority and that content that ranked well become in all likelihood comprehensive in nature. To degree the “comprehensiveness” of content, Backlinko analyzed the overall word be counted of the content and coupled that as much as their present-day position:

Backlinko also noticed a  low high-quality correlation between sites using HTTPS and a greater best (decrease) Google function. Surprisingly, schema markup no longer saw any significant correlations with scores across the million results used.

To carry out this observation, Backlinko built their very own equipment to analyze pages and also teamed up with a handful of search records vendors for extra statistics. The observation focused on the top 10 natural consequences in Google handiest, and a complete methodology may be found along with the object.

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