Google: Don’t Worry About Malicious Backlinks, We Ignore Them

Google’s John Mueller says website owners shouldn’t worry about negative SEO attacks that involve malicious inbound links. A blogger contacted Mueller on Twitter, pronouncing they had been concerned about their website getting “one-way link bombed.” The website’s narrow link profile went from 2,000 referring domain names to over 12,000 within a month. Unless one of their articles went viral and picked up thousands of herbal hyperlinks, this is a reasonably apparent attempt at terrible search engine marketing. A person is likely constructing a wide variety of excellent low links to harm the site’s popularity or perhaps even cause a Google penalty. The web page owner says they’ve been disavowing the domain names but can’t keep up with all the new links. So, what can they do?


In short, the beautiful route of motion is to do nothing, Mueller says. Google has systems in the area to disregard those varieties of hyperlinks. In other words, someone is wasting their time building all these hyperlinks. So, if this happens to you, don’t waste time looking to combat all the malicious links. Recently, Google published a 30-web page white paper that details the kinds of structures Mueller is referring to. Google has grown to be quite adept at protecting its search index from spammy practices, including positively and negatively manipulating search rankings. You can study my short recap of the 30-page file here.

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