Is Blogging Your Entrepreneurial Engine?

In January 2005, I had an existence-converting revel in on top of a Mayan pyramid in Oaxaca, Mexico. I met Lisa Stone, the founding father of BlogHer, the primary network for ladies who blog.

At the time, I become a political consultant in Washington, DC. I felt unheard, to mention the least. BlogHer gave me a voice. Writing about politics as BlogHer’s first Political Director gave me a platform to proportion girls’ points of view.


I didn’t realize it then, but as one of the few female bloggers who covered politics, I had lucked into a powerful area of interest. As blogging gained recognition and authority, I regularly located myself fielding questions from curious political, marketing, and communications experts: What becomes this running a blog and citizen journalism factor all approximately? Could I explain it to them? Even higher, I should say weblog from anywhere, which allowed me extra time to myself whilst building professional impact. I knew I changed into on to something- and that became the root of my commercial enterprise, Women Online.

And that’s why, even though the net is an unsightly location, it can be magic while you’re running to find your voice and make your mark inside the global. BlogHer co-founder and writer of Roadmap for Revolutionaries Elisa Camahort Page calls herself a digital utopian, and I must agree.

Here are three girls’ profiles who constructed groups by fulfilling their curiosity and finding their online voices.


I met Chedva Kleinhandler in Tel Aviv once I changed into on a REALITY trip to Israel. I have become drawn to this humorous and formidable woman entrepreneur. Chedva is a Haredi lady- from an ultra-Orthodox Jewish community. She is a real trailblazer and is now CEO of Emerj – an app that uses AI to attach personnel with mentors on call. When I found out Chedva got her to begin as a blogger, I needed to recognize more and asked her the story of how she started because her blog modified her life.

In 2008 Chedva turned into translating subtitles for TV suggests and books. She changed into a new mom coping with her emergence as an adult. “I had a completely non-public blog, which I then, after a few years, deleted. I, without a doubt, type of really spilled out the whole thing about being a younger mom. I changed into 21. It becomes a totally emotional time in my life. I turned into just starting to paint.”

Chedva constructed many blogs along the way: from ebook evaluations to food regimen and health and lifestyle. She found her niche while she has become a homeowner. Looking for thought, she discovered home and design blogs, a rising class. Chedva says, “I remember the experience of locating a blog you like and now not slumbering at night time.”

She started commenting, following both the bloggers and the designers they featured on Twitter.  Community advanced: “We became this group,” both fanatics of the blogs and aspiring bloggers themselves. It changed into a worldwide group, such as “one interior design publicist who become American, however, was an insomniac, so she in no way slept.”

In 2009 Chedva began her design blog, which she, first of all, referred to as Belly’s Button and which developed into Rooms and Words. “I started writing about each to curate my concept. There turned into no Pinterest. My computer stored crashing from all the snapshots I might keep.”

She laughs: “I felt that I additionally had something to say about things that I liked and failed to like, what makes this experience homey, why I would like to have this in my home. I was not looking to role myself as a professional because I had never been an interior clothier and decorator. Just as a person who is interested from a totally human attitude.”

As her blog developed, Chedva commenced consulting for huge manufacturers, “I determined myself producing photoshoots; businesses like Houzz and Etsy got here to me for collaborations. In 2011, IKEA in Israel approached me. I absolutely gave my first workshop there for their designers on the way to weblog.”

As word got out, business owners from all disciplines approached Chedva to launch their online presence. As Chedva taught herself how to be a consultant, the idea for her business enterprise Emerj got here to be: “I in no way concept I’d have a startup. It came literally from me feeling that mentoring turned into terrific meaningful to me.”  Because she is a curious individual and because she understands an on-line network, Chedva released a survey asking women all over the world what they needed to be triumphant. Women from 54 countries answered, and from the community’s answers, she formed her startup. For too many women, she spoke with, “Mentoring was lacking,” and Chedva found out there has been a gap in the marketplace.

Chedva and I proportion a similar technique: we study from women on-line! “You simply want to adapt and analyze who’re the influencers, what is interesting to them, what’s exciting to you, how you can clearly convey humanity into it, right?”


Andrea Sparrey’s counsel allows people to get into elite enterprise colleges, and her song record is enviable. Her firm Sparrey Consulting has built a network of heaps of customers who have got coached thru the largest life and career transitions and who now hold effective jobs in each enterprise.  But after I met Andrea, she had left management consulting and became a brand new mom. She desired to interrupt into MBA coaching. However, the area became dominated by gatekeepers: from Deans of Admissions to consultants who’d labored tough to gain their enterprise knowledge and were not always open to newcomers. So Sparrey used running a blog to interrupt in and meet the people she had to. Although she is now the beyond President of AIGAC, the Association of International Graduate Admissions Consultants, she started her career to edit the alternate association’s blog when she started as an MBA admissions consultant. In so doing, she met all people influential and effective in enterprise faculty admissions— because she interviewed, engaged with, and edited them.

At the time, Andrea didn’t have a great deal of desire: she needed to behavior maximum of her networking online. Because of her husband’s job, she’d uprooted her existence from New York City to San Diego, far from the locus of elite commercial enterprise faculties and the experts, bankers, and marketers who applied to them. “I changed into inclined to put in writing articles—and it gave me a platform to call up the maximum crucial humans! I then helped prepare the meetings, after which I had the threat to go out and meet human beings at all levels of the sector,” Andrea says.


For author and editor Lizzie Skurnick, it turned out that the largest super connector in her profession turned into her weblog. Her inspiration to launch one of the first literary blogs, Old Hag, caused her career as a writer, writer, New York Times columnist, and plenty extra–and, most crucial, allow her to make her living within the world of the book. Lizzie says, “My complete professional lifestyles and my dearest closest buddies spring from a blog. If I hadn’t commenced it and connected with the 3 individuals who additionally shared my ardor, I wouldn’t have the lifestyles I have now.”

In 2003, Lizzie became sitting in her condominium, forty pounds obese, these days fired from her activity, her simplest income a nonetheless-new dating writing about books for a local indie paper. But from the main creator she profiled, she found out about blogs and joined the fledgling world of literary bloggers. At the time, she says, “You may want to get fired for blogging, and we all both hated our jobs, or have been approximate to get fired.” None of them had any concept the media become about to grow to be obsessed with blogging, and he or she and her friends have been swept up in it, some founding new Gawker blogs, some going to The Daily Show, a few making a splash in print media.

For Lizzie, it led to writing evaluations for the New York Times Book Review. A chum who examines her blog also placed her on the radar a nearby teenager girls magazine that let her work component-time but gave her fitness care. Another blogging friend introduced her to the brand new editor-in-chief of Jezebel, and he or she launched a column on YA books that the foremost author (don’t forget her?) endorsed to her editor. That became an ebook, as did her New York Times Magazine column, which any other blogger pal had encouraged her for. That in flip brought about her YA imprint, Lizzie Skurnick Books, which put her in the Times once more, but as a topic.

“Everything, everything I even have come from the blog,” she says, “but I become simply noodling around. At the time, the usage of a blog to be formidable would have been crazy. So by no means underestimate the fee of just fooling around with what you like.”

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